Privacy Policy

Your privacy is important to us. This policy explains how we handle your data in Mad Traffic Mayhem.

Privacy Policy

Mad Traffic Mayhem
Last updated: April 30, 2026

Mad Traffic Mayhem (“we,” “our,” or “us”) operates the Mad Traffic Mayhem mobile game and related website (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our Services.

1. Information We Collect

A. Information you provide directly

We may collect information you provide voluntarily, such as:

Email address and message content if you contact us (for example, support@madtrafficmayhem.com).
Any information you submit through website forms (if available).

B. Information collected automatically through the app

When you use the game, we and our service providers may collect certain data automatically, including:

Device and app information (e.g., device type, OS version, app version).
IP address and coarse location (derived from IP).
Usage information (e.g., app interactions, ad interactions, gameplay/session events).
Diagnostics and performance information (e.g., crash data, launch time, hang rate, energy/performance data).
Identifiers, including advertising/device identifiers where permitted.

C. Gameplay and platform data

If you use Game Center features (such as leaderboards), gameplay score/progress data may be processed through Apple Game Center services.

D. Purchases

In-app purchases are processed by Apple through StoreKit. We do not receive your full payment card details.

2. How We Use Information

We use information to:

Provide, operate, and maintain the Services.
Deliver and measure advertising.
Improve app performance, reliability, and gameplay experience.
Provide Game Center and related social leaderboard functionality.
Process support requests and communicate with you.
Comply with legal obligations and enforce our terms.

3. Advertising, Consent, and Tracking

We use Google AdMob and related Google advertising technology in the app.

Depending on your region and device settings, we may show consent and privacy choice messages and request tracking permission (Apple App Tracking Transparency, “ATT”).

You can manage ad-related consent choices in-app through Settings > Privacy Choices (where available/required).
You can also manage tracking preferences in iOS settings.

For more information on Google’s data practices, see Google’s policies and AdMob disclosures.

4. How We Share Information

We may share information with:

Service providers and partners that help us operate the Services (e.g., advertising and consent platforms, Apple Game Center/StoreKit infrastructure).
Legal/regulatory authorities when required by law or to protect rights/safety.
Parties involved in a business transaction (e.g., merger, acquisition, asset sale), subject to applicable law.

We do not sell personal information for money.
However, certain advertising-related data sharing may be considered “sale,” “sharing,” or “targeted advertising” under some state laws. Where required, we provide choices to opt out.

5. Data Retention

We retain information for as long as needed for the purposes described in this policy, including to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

6. Children’s Privacy

Mad Traffic Mayhem is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us and we will take appropriate steps.

7. Your Privacy Rights

Depending on your location, you may have rights regarding personal information, such as:

Accessing information.
Requesting deletion/correction.
Opting out of certain advertising-related processing.
Withdrawing consent where processing is based on consent.

To submit a request, contact us at: support@madtrafficmayhem.com.

8. International Processing

Your information may be processed in countries other than your own, including where our service providers operate. We take steps intended to ensure appropriate safeguards consistent with applicable law.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure.

10. Third-Party Services and Links

Our Services may include third-party services or links (for example, Apple Game Center, Apple App Store/StoreKit, Google AdMob/consent tooling, and our website). Their handling of data is governed by their own privacy policies and terms.