Data Collection
Mad Traffic Mayhem
Last updated: March 29, 2026
Mad Traffic Mayhem (“we,” “our,” or “us”) operates the Mad Traffic Mayhem mobile game and website (collectively, the “Services”).
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our Services.
Information We Collect
1. Information You Provide (Voluntary)
We may collect personal information that you voluntarily provide, including:
Email address
Any additional information you choose to provide through forms
This information is collected only when you choose to submit it (for example, to receive updates or announcements).
2. Device Information (Automatically Collected)
When you use the game, we may automatically collect limited technical information, such as:
Device type
Operating system version
App version
Anonymous device identifiers
This information is used to ensure compatibility, performance, and stability.
3. Usage Data
We may collect anonymous usage and gameplay data, including:
Game progress
Session duration
Crash reports
Performance metrics
This data is used to improve gameplay experience and fix technical issues.
4. Analytics
We may use third-party analytics tools to understand how users interact with the Services.
These tools may collect:
Session duration
Screens viewed
Gameplay interactions
Analytics providers may include:
Firebase Analytics
Apple Analytics
Other similar providers
These services generally provide aggregated or anonymized data and are not used by us to identify individual users.
5. Advertising (If Applicable)
If advertising is enabled in the game, third-party advertising partners may collect information such as:
Device identifiers
Advertising identifiers
Interaction data
These partners may use cookies or similar technologies to provide relevant advertisements.
Where required, we will request permission for tracking in accordance with Apple’s App Tracking Transparency (ATT) framework.
You can manage or limit ad tracking through your device settings.
How We Use Information
We use collected information to:
Operate and maintain the Services
Improve game performance, stability, and design
Fix bugs and crashes
Analyze usage trends
Communicate updates or announcements (if you provide your email)
We do not sell personal information.
Email Communications
If you provide your email address:
We may send updates, announcements, or marketing communications related to Mad Traffic Mayhem
You may unsubscribe at any time using the unsubscribe link or by contacting us
We will not share your email address with third parties for their direct marketing purposes.
Data Retention
We retain personal information only for as long as necessary to:
Fulfill the purposes outlined in this Privacy Policy
Comply with legal obligations
Resolve disputes and enforce agreements
You may request deletion of your personal information at any time.
How We Share Information
We may share information in the following limited circumstances:
With service providers (such as analytics, hosting, or email services) who process data on our behalf
To comply with legal obligations
To protect the rights, safety, or integrity of our users or Services
We do not sell or rent personal information.
Third-Party Services
Our Services may rely on third-party tools and platforms.
These providers operate under their own privacy policies and may process data in accordance with their terms.
We encourage you to review their policies where applicable.
Children’s Privacy
Mad Traffic Mayhem does not knowingly collect personal information from children under the age of 13.
If we become aware that such information has been collected, we will take steps to delete it promptly.
Data Security
We implement reasonable administrative, technical, and organizational safeguards to protect information.
However, no system can be guaranteed to be 100% secure.
Your Privacy Rights
Depending on your location, you may have rights regarding your personal information, including:
Accessing your data
Requesting correction or deletion
Withdrawing consent